Career-guidance lead funnel on Meta and Messenger
Capability study
Career-guidance firms need a trusted digital front door and a clean path from content to an office appointment. This capability study covers channel setup, a knowledge base, and a Messenger-to-phone handoff. It does not claim campaign results.
- Industry
- Career guidance / recruitment
- Market
- Bangladesh
Capability study. This page describes a DigiRib implementation pattern for a mid-market business type. It is not a named-client case study and does not claim a specific company hired DigiRib for this work.
The context
Mid-market career-guidance and overseas-pathway firms in Bangladesh usually need Facebook and Instagram before they need a full website. Candidates arrive from content or ads and expect a chat, not a PDF brochure.
The challenge
This category is easy to overclaim. Public pages cannot invent salaries, visa guarantees, licence status, or placement rates. Leads also cannot die in a personal inbox. The system has to qualify, then hand a human the phone call.
What DigiRib would implement
- Official Facebook and Instagram channels with a supplied logo.
- A working knowledge base for public copy and chatbot answers.
- A funnel: content and ads → Messenger qualification → phone confirmation → office counselling.
- A small, fixed intake: name, age, phone, preferred pathway, preferred appointment date.
Approach
Channel setup and rules come first. Paid campaigns, when they exist, are a later phase — not a result this page pretends already happened. The firm is not presented as a licence holder unless that is independently true.
What this delivers
Named social channels, a reusable knowledge base, and a written handoff boundary. This page does not publish lead counts, visa numbers, or advertising return figures.
Related DigiRib service
360° Digital Growth for channels and funnel design, with Automation when Messenger qualification is in scope.
